Insights
Practical notes on websites, for people who run businesses.
Plain-English advice on getting more from your website: what matters, what doesn't, and what's worth your time.
What you'll find here
Written to be useful, not to impress.
Every article is written for someone running a business, not a website. If it doesn't help you decide or do something, it doesn't belong here.
Plain-English explanations
What things actually mean, without the jargon, so you can make decisions with confidence.
Practical fixes
Things you can check, change or ask about today to make your website work better.
Honest advice
Including when something isn't worth doing, or when you don't need our help at all.
Got a question?
Tell us what you'd like us to write about.
If there's something about your website you'd like explained, send us a message. Your question might become our next article, and we'll reply to you directly either way.